DCX: Dylux Graft — The Story Behind the Mark

Every brand has a logo, but not every logo has a heartbeat.

This one does.

I spent hours upon hours trying to turn my name, The Dylusional Creative, into a brand mark—a symbol that could actually represent the brand on its own. I’ve always been fond of monograms. I like that they’re abstract enough to feel iconic while still rooted in initials. I like that a monogram can become a simplified symbol strong enough to stand for the brand as a whole.

From the start, I knew this company was going to be disruptive, so I wanted a mark that carried that same energy. Something sharp. Something slightly abstract. Something that could communicate precision while still proving that we think outside the box, break molds, and reinvent what’s possible.

But finding that balance wasn’t easy.

I didn’t want a boring logo made from the typical “D” and “C” shapes chopped into letterforms. I wanted to combine them. Fuse them. Build something engineered and intentional—something that felt like it was constructed rather than merely drawn.

After dozens of iterations, sketches, and dead ends, the forms finally started to lock together. The geometry sharpened. The edges found their rhythm. And the monogram began to hit with the energy I had been chasing.

And at the center of it all was the detail that truly brought it to life:

The NeXus

It wasn’t an accident. I intentionally worked the forms so that the merged D and C would carve out a precise, deliberate X within the symbol. That X represents the core of the brand: the willingness to cross boundaries, push past expectations, and challenge what design is “supposed” to look like.

It’s the heartbeat of our disruptive approach—embedded right into the structure of the mark.

From that moment on, the symbol became what it is today:

DCX: Dylux Graft

Our engineered fusion of sharp geometry, fused forms, and the intentionally crafted X that defines our design philosophy.

It’s not just a monogram.It’s not just a logo.It’s the stitched-together identity of a studio that believes creativity is a contact sport—and the ideas worth building rarely come from comfort zones.

This mark represents everything we stand for:

• Precision with an edge

• Structure with attitude

• Strategy with swagger

• A willingness to break and rebuild, again and again

This is the Dylusional mark.