Designing Momentum: True North Summit ’25 Identity

We jumped into a design project for True North Restoration aiming for something bold and exciting to energize their franchises about growth and future prospects at the company summit. The goal was to reimagine the company style with a True North Summit '25 logo and a full theme , infusing it with new, vibrant colors that not only capture attention but also embody the spirit of innovation and resilience that True North stands for.

Exciting Logo Design Journey

We embarked on an exhilarating creative journey with the company, diving deep into the essence of the summit to capture its unique spirit. After collaborative brainstorming sessions, we settled on a vibrant retro vibe that perfectly encapsulated the event's energy.

Color Palette Selection

With the retro theme in mind, we chose a dynamic color palette featuring striking hyper pink and refreshing teal. These colors not only evoked a sense of nostalgia but also brought a modern twist to the design, making it visually captivating.

Crafting the Summit Logo

Next, we rolled up our sleeves and began the intricate process of designing our elaborate summit logo. Employing an isometric style, we meticulously crafted the logo to create depth and dimension. Through thoughtful angles, bold colors, and layered elements, we ensured that the logo would truly stand out, leaving a lasting impression on all who encountered it. This logo wasn't just a design; it was a vibrant representation of the summit's spirit, ready to inspire and energize attendees!

Once we had the logo, we began designing large backdrops to decorate the stage. This process embraced the retro vibe and style, but the client wanted it to be fun and vibrant. The overall aim was to create a grand yet entertaining summit, incorporating design elements that encouraged everyone to relax and fully engage in the festivities.

Some notable features of the backdrop included taglines such as "Be Bold" and "Believe," presented in an alternate yet cohesive layered text style. A black background was chosen to make the bright colors truly pop, enhancing the overall visual impact. We reworked the logo using pinks and teals, stylizing it to resemble a neon sign. Additionally, a pink and green paint splatter effect was integrated throughout the backdrop for balance.

The backdrop also showcased a slanted photo background of a packed event, framed by glowing neon pink borders. This photo was color-edited to harmonize with the vibrant pinks and teals. Finally, we designed a waving title banner featuring repeating "True North Summit '25" text, adding a sense of three-dimensionality. This banner was set against a black and pink gradient background, with teal stylized text that stood out beautifully on top.

Many of the design elements were creatively transformed into swag for the attendees. For instance, the banner design was repurposed into stylish lanyards. The isometric logo adorned coffee mugs, providing a practical yet memorable keepsake. Additionally, the reworked main company logo was printed on t-shirts, offering a fun and wearable reminder of the event. These thoughtful takeaways ensured that employees left with a piece of the experience to cherish.