True North Restoration Brand Book

True North Restoration Brand Book
This brand book was created to define and maintain a cohesive visual identity for True North Restoration. Each section—from mission and logo usage to marketing and vehicle branding—follows a structured layout that reflects professionalism and trust.

A key visual element throughout the book is the use of slanted blue and white overlays, which introduce movement and direction to the design. These angular transitions echo the concept of “True North,” guiding the viewer through each page with a sense of momentum and purpose. This dynamic layering not only adds visual interest but also helps to break up content in a way that feels clean, modern, and engaging.

Together, the color palette, typography, and brand applications are presented in a way that ensures consistency while telling a story of resilience, clarity, and forward motion.