1-Tom-Plumber Brand Book

I created a comprehensive brand book for 1-Tom-Plumber, turning their existing logos, fonts, and colors into a unified, structured system. The book establishes clear standards for every part of the franchise operation—covering colors, typography, logo usage, patterns, taglines, apparel, social media, office and vehicle branding, target consumer profiles, core values, and brand mission.

To give the book its own visual identity, I designed a custom hexagonal plunger pattern as a backdrop. A subtle full-page grid is accented by embossed plunger head tiles that run along the page borders, flowing from spread to spread. Layered gradient treatments add depth and motion, guiding the reader forward while reinforcing the brand’s bold energy.

I built a fully interactive table of contents so every section is clickable and easy to navigate. All brand assets—fonts, logo files, patterns, color palettes, videos, and in-depth brand standards—are linked directly throughout the book. This makes the system not just beautiful, but functional: a single, accessible source for everything the brand needs to stay consistent and unmistakable.